David J. Bland is a founder, author, speaker, and advisor based in the San Francisco Bay Area. David helps companies find product-market fit and growth using lean startup, design thinking, and business model innovation. In 2015, David created Precoil to help companies validate new products and services. He’s worked with companies such as GE, Adobe, Toyota, HP, Behr, and others all around the world. Prior to Precoil, David was a Principal at both Neo and BigVisible.